Max Loves

Cues To Style Fashion Week Trends

The major Fashion Weeks from across the world never cease to bring us newer ideas and trends to obsess over for the coming season. With plush fabrics, exquisite details, and smart tailoring being discovered with each passing showcase, there is a plethora of selections to choose from.

While there were several runway sightings to serve as an inspiration and help us work a way around our wardrobes, we bring to you the coolest trends that will blend in effortlessly with your everyday style, no matter what.

 

Continue reading

NISHKA LULLA: ON FASHION, STYLE & DESIGN

Making a mark with her exquisite designs and distinct approach to fashion, Nishka Lulla is one of a kind. The young designer is the creative force behind two prêt labels, and constantly evolving within her own design sensibilities. It may not have been easy to walk the path of a successful parent (her mother designer Neeta Lulla is a formidable name to reckon with), but Nishka found her own ground, veering away from her mother's legacy to become a designer in her own right.

Continue reading

The Joy of Gifting with Max Fashion

Come December, it’s time to ring in the holiday cheer! Christmas is right around the corner, with the promise of tinsel-decorated trees, familiar parties and presents wrapped and placed lovingly under Christmas trees. There’s a special joy to unpacking and discovering thoughtful gifts from friends and families. This Christmas, add some cheer to your loved ones’ style with stylish new gifts from Max Fashion.

Continue reading

Democratising Fashion

As a fashion forward, dynamic entity, Max Fashion’s goal has always been clear: seek out talent and provide it a platform to grow. The popular Max Elite Model Look contest seeks to tap modelling talent across the country with initial rounds being held in small towns. It provides the perfect opportunity for scores of talented youngsters in far flung areas to realise their dreams.

Continue reading

How to Travel in Style

Everyone loves a great holiday, but packing for them can be quite a task. But it doesn’t need to be so difficult. The secret to packing efficiently is to know your holiday destination and picking the right outfits for the season. Winter holidays demand that you carry woollens and jackets which can make suitcases considerably heavier. Don’t let that bother you though. With a little help from Max Fashion, you will be packed and ready in no time for your holidays. Here are all the essential travel style tips to keep you looking great and feeling cosy, from Sikkim to South Africa.

Continue reading

Bling it On with Max Fashion!

We’ve got to admit it, wearing bling is not an easy trick to master. Too little and it’s invisible, too much and it’s OTT. Right on time for year-end revelries, Max Fashion gets the fashion formula right with its new bling collection. A match tailor-made for parties and dancing nights, this line of dresses and separates take the subtle approach to sparkle. Shimmering textures, sequins, glossy fabrics and eye-catching details stay true to the dress code, but are also understated and versatile enough to suit other occasions.

Continue reading

Plaid Perfect with Settle Subtle

Not just a passing fad, plaid (or tartan, as it is also called) is always cool. From royalty to new-age couturiers and high street labels, this Scottish fabric has been a favourite through the ages. Add popular bloggers, Siddhi and Varun, to the list of fans. The founders of SettleSubtle live and dress by a simple-but-classy fashion philosophy rings that just as true for plaid, whose classic chequered patterns are constantly reinvented in new style.

Continue reading

It’s All in the Jeans!

While blue jeans is a perennial closet essential, even fashionistas hesitate at the thought of a head-to-toe denim look. Not me. Being a fangirl of all things denim, I took on the head-to-toe denim #ootd challenge with Max Fashion’s chic designs for winters. Blue jeans paired with a coordinated parka make this look a new must-wear of the season. Bonus: There’s a hint of Star Wars too! So versatile is this look that you can carry it most places. Just add on some attitude and a hint of eye make-up if liked, and you’re done. 

 

Continue reading

Athlesiure Alert: #MaxYourLook with sporty chic

Not in the mood for jeans? Relax! Your joggers will do just fine for the day. In recent seasons, athleisure has captured the imagination of the world’s biggest designers, celebrities and street style icons, giving contemporary sportswear a super stylish update. Chic, eye-catching active wear isn’t just worn to the gym or yoga class, but also to brunch, dates and weekend trips.

Continue reading

#MaxYourLook: Street Style

#MaxYourLook with blogger Annam's tips! The style influencer gets it bang on to ace the season's street style mood. Her USP is that she works out her look in totality to find the perfect balance between what's on fleek, her own sense of style and comfort. Through it all, her originality and creativity shine through.

Continue reading

Pages