Max Loves

It had to be said! Joggers are the new jeans in the world of casual fashion. Stylish, comfortable and versatile - they can go to work with you and transition effortlessly into club wear. Joggers have truly evolved from exercise or gym wear into the world of fashion with the advent of newer materials and styles that speak the language of the millennials. 

It's time to shed off the layers of jackets and sweaters while being able to wear long sleeves and dress lengths. Choose light fabrics with whimsical prints and patterns. Loose and comfy pants in colourful prints are another great option to welcome the sunshine. Celebrate spring with frolicking rabbits and other woodland creatures, graceful swans in sky blues, and glittering marine life and aquamarine hues.

Ever wondered what makes you and your Valentine tick? Take our quick Q n A that promises to reveal some less-known secrets, including your tastes in clothes, and what that says about your compatibility. You also get to discover some simple ways to make all your differences work in your favour! And once you’re done with quizzing, go ahead and indulge in some therapeutic shopping. Be it styles that take you into fantasyland, couple tees that make a statement, or the perfect nightwear, you can buy them all for each other. So couple up and splurge this V-Week!

Gypsy-inspired ensembles and elegant flowing dresses now happily sport the time-tested hues of indigo. Tracing its origins to India, this dye has been applauded by the British and proudly flaunted on ensembles and even the  British queen’s bed linen! Max Fashion promises to create an all-new 'you', upping your elegance and gracefulness this spring with its range of skirts, capes, dresses, kurtas and more in indigo and supporting hues. Go ahead, enjoy mood indigo!