Max Loves

Global research recently threw up an interesting finding about what mother's would like on Mother's Day. The majority wanted me-time! Freedom from the usual chores on the day. Taking a cue from these findings, Max Fashion brings you a bouquet of ideas which go beyond the chocolates and flowers. And should you choose to take flowers for your mom, pause a while, buy her favourite blooms and in colours she loves; and gift her the flowers arranged in a vase. Make her a card thanking her for the greatest gift she has given you: the gift of life.

What could serve as better inspiration than celeb style at one of the hottest fests in town? Coachella is here, and with it comes a ton of trends which are likely to set the tone for the summer ahead – wherever you are. So if you are one to up your wardrobe game this season, the best way is to look out for some terrific celebrity style at the world’s most happening music and art fest. From leading supermodels to pop divas, we take a look at the sartorial styles that have endured, and what's on now!

Collection available IN-STORES & ONLINE

Coachella. The very name conjures up visions of all that’s cool, happy, lyrical, free-spirited...& super stylish! The annual music and arts festival held in Indio, California since 1999 has come to symbolise a lot more than just music and art. Yes, the event features many genres of music, art installations and sculptures but above all, Coachella represents a coming together of celebrities and style influencers who define what it is to live and breathe fashion. Go ahead, dip into Coachella inspired ensembles from Max Fashion – so what if you are not winging your way to California!

Shabnam Fathima, fashion blogger-on-the-rise and founder of Shabostic loves to put her unique stamp on every outfit. The Mumbai-based blogger has been a long-time fan of Max Fashion and adores their chic seasonal collection. Picking her favourites from the Spring-Summer ’18 collection, she chose a Bohemian kurti elevated with floral motifs and tassels. Showing off the versatile side of kurtis, the fashionista transformed it into a pretty dress spruced up with colourful accessories, a look that’s perfect for the forthcoming season. We can’t wait to try this chic look for ourselves.