Max Loves

Celebrate Bihu, Vishu, Baisakhi with Max Fashion!

The festive season - kick-started by Vishu, Bihu and  Baisakhi - is all about being thankful for the bounties we receive from Nature- delectable food, good clothes, and warm get-togethers. And of course, new clothes! Delve into the chic collections and get your hands on the latest selection of outfits from Max Fashion, making you celebration-ready in no time. Reinterpret ethnic with suave silhouettes and in-vogue styles, as you step out all set for the revelries. From contemporary layers and modish jewellery to prints and embellishments, there is something for everyone!


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Coachella Calling! Max Fashion shows you how to live the mood.

Coachella. The very name conjures up visions of all that’s cool, happy, lyrical, free-spirited...& super stylish! The annual music and arts festival held in Indio, California since 1999 has come to symbolise a lot more than just music and art. Yes, the event features many genres of music, art installations and sculptures but above all, Coachella represents a coming together of celebrities and style influencers who define what it is to live and breathe fashion. Go ahead, dip into Coachella inspired ensembles from Max Fashion – so what if you are not winging your way to California!

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A Friendly Fashion Mashup

Like good friends, a good sense of fashion and style makes a big difference in your life. This Spring, step out in style with Max Fashion's vivid range of ensembles that speak volumes about your sartorial choices. Be it a trendsetting skirt or a shirt that's in vogue- we have it all. Mix and match your preferences with your besties as you exchange fashion advice and all that matters, because who is better than your best friend to give you all the help you need! But how do you bring the two big F’s- friends and fashion together with ease? We will tell you how! 

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Indi-Boho Fusion

Shabnam Fathima, fashion blogger-on-the-rise and founder of Shabostic loves to put her unique stamp on every outfit. The Mumbai-based blogger has been a long-time fan of Max Fashion and adores their chic seasonal collection. Picking her favourites from the Spring-Summer ’18 collection, she chose a Bohemian kurti elevated with floral motifs and tassels. Showing off the versatile side of kurtis, the fashionista transformed it into a pretty dress spruced up with colourful accessories, a look that’s perfect for the forthcoming season. We can’t wait to try this chic look for ourselves.

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This Women’s Day, Be True to Yourself!

It's a great time to be a woman today! Women are on a bright path towards new accomplishments and empowerment. From scientists and business leaders to artistes and activists, women are changing the world for themselves and for everyone around them. This Women’s Day, celebrate your inner spirit and strength. #BeYourTrueSelf - whether it is in your workplace, personal relationships or the way you dress. It’s time to speak up louder and clearer.  

Women’s day treats -


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Spring Must-haves...Classic Polos

A well-dressed man's wardrobe and polo T-shirts in sight? Impossible! A classic collared T-shirt, the polo tee is a fixture in every wardrobe. This versatile tee can be worn through the year, but the cool silhouette best suited for spring-summer months. This season, Max Fashion spotlight this always-dapper trend with a new collection of tees in fresh patterns and vibrant colours. Think sorbet yellow and pink, understated micro-prints and impeccable finishing, you will want to live in these polos. The best part? They are incredibly easy to style, whether you're headed to work or holiday.

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Cool take on Spring Chic

Blogger Mehak Ghai is a regular at Max Fashion. She loves shopping at Max for the wide variety, the attractive designs and the "cool" pricing that allows her to bag several looks every time. This spring, the brand's new Collection Z designs left her spoilt for choices. The stylish off-shoulder top offset by failsafe checks was her favourite pick from the collection. And when the top is red, can the lowers be anything but blue denim? The blogger fell in love with the "tape" style jeans at first sight. Go ahead, get inspired!


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Offbeat Chic with Riya Jain

Riya Jain, the founder of super popular fashion blog Caught in a Cuff, never fails to surprise and impress her fans with a fresh look every time. A constant on Max Fashion’s list of best-dressed fashionistas, Riya hearts every item in the brand’s new collection. “I wanted to throw everything in my shopping bag,” she says of Collection Z. Her final pick made it to her latest look, an uber-cool look in bold shades of black and olive.

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Date Dress Codes with Max Fashion

Valentine’s Day may be an annual occasion, but you can plan a date for every single day of the year. Wouldn’t your special someone love that? Keep the romance in your relationship alive, with special outings and sweet nothings. While you are setting the stage for a really special date, let us do the thinking for your date dressing. From chic dress and prim shirt-and-trouser combos to casual chinos and tees, Max Fashion has got your back with a wide range of outfits for every kind of date. Get ready to woo BAE with your style!  

Shop the latest Spring collection –


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Jean Therapy with Usaamah

Attention, men! The thought of shopping might give you heartburn, but it’s high time you jump aboard the fashion bandwagon. As Usaamah Siddique, one of India’s most popular menswear blogger says, men too can also express themselves through fashion. If your wardrobe is in dire need of an upgrade, Usaamah suggests starting simple. Give your casuals a makeover with this denim-and-tee ensemble from Max Fashion’s new spring collection, a trendy casual look that is comfy, yet stylish.

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