Max Loves

SUN YELLOW, SO FESTIVE!

'The yellow dress, my pick from Max Fashion, is simple and yet so elegant that I didn’t want to accessorise it too much – I just didn’t want to take any attention away from it!' says popular blogger Mehak Ghai. Being a fashion blogger, she always makes sure she's turned out in style. Though her blog is mostly about street style, she just couldn't resist this striking Indo-Western dress from Max Fashion.The golden motifs all over the dress adds just the right festive touch, perfect for the season! Check what the blogger has to say about her experience at the Max Fashion store…

 

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Biker Style in Ladakh

There’s no better time to visit one of India’s most beautiful attractions than now – also the time when the Ladakh Festival happens in Leh. As you soak into the singular pristine charm of the region and enjoy a closer view of the local culture and communities, we are here to make sure you are fashionably geared for every part of your trip. With biking a hot favourite among travellers to Ladakh, pack your luggage with the trendiest travel styles for the season.

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FASHION WEEKS: GET INSPIRED!

Bigger, brighter, better! As September gets going, fashion’s biggest names take to the runway with fab new designs for SS18. Kick starting the month-long party, the New York Fashion Week (NYFW) gave us our first look at the new colours and 'it' silhouettes of the forthcoming season. London, Milan, Paris and the rest of the world take up the trail to set the ramps ablaze. The trends of style to happen across the forthcoming season are already in the air...

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JUST RIGHT FOR THE SEASON!

Celebrate the passing of seasons, the end of summer, the rains! There is no better way to celebrate then to give our wardrobes an update...The latest Autumn collection from Max Fashion is an overload of fun with beautiful Indian embellishments and cheerful colours paired with sexy Western silhouettes. Get inspired by how blogger Shabnam Fathima styles her outfit - a charming combination of two separate pieces that come together to create the perfect conversation ensemble. The wonderful detailing in the little touches of embroidery, add interest.

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ONAM STYLE

Outfits in traditional white-and-gold, boat races, lively music and dance and delicious sadhya meals, the festival of Onam hits all our sweet spots. One of Kerala’s most important celebrations, this is also an occasion to dress up in your very best. And no, you don’t have to belong to God’s Own Country to take a leaf out of their festival and make it your own! Go ahead, take a cue from the traditional Kerala hues, and the season’s biggest festive trends, to celebrate and enjoy the occasion whether you are in Bangalore, Hyderabad or Delhi!

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The Unskippable Fest: Bottom Wear for Men

BOTTOMWEAR TOPS!

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Thinking out of the box

We love a good find that looks amazing, fits great, lasts through several washes and most importantly, is a piece that can be styled in multiple ways. Blogger Aanam Chashmawala styles a versatile denim jacket from Max Fashion & talks of marrying style with sensibility. Annam has a principle that she finds stands her in good stead when choosing ensembles. She first visualises what she has in her wardrobe and thinks of how to mix and match the new piece she is charmed by with all she already has.

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Peace Army

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En vogue for many seasons now, the military-inspired fashion trend is only getting more commanding. In anticipation of the Indian Independence Day, this is the best time to check out the new Peace Army collection by Max Fashion.

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SHOPPING MADE SUPER SIMPLE!

Yes, of course, shopping is retail therapy but often it gets to be hard work, especially when you have to shop for a new ensemble for an occasion for yourself or family.   MaxFashion.com has come up with the perfect solution! No need to tear your hair over which lowers to pair with which kurta, or how to pick the perfect outfit for that extended family get-together.

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Bond Over Batik

It's that time of the year again. Raksha Bandhan is almost here, and while your sister is looking for a rakhi to show her love, it’s your turn to treat her too. Swap conventional gifts for a token of love inspired by our heritage and age-old crafts. Practised in India for two millennia, Batik is now getting a contemporary spin with offbeat silhouettes and chic designs. Wouldn’t you like to gift your sister an heirloom of her own? She will treasure these beautiful designs for years to come. 

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