Max Loves

The festival where married women fasted and prayed for the long life and wellness of their husbands, is today a joint celebration of one of the most precious bonds of humanity - the relationship between man and wife. With auspicious henna on her palms, dressed up in finery, often a gift from her husband, she looks to the moonrise, in prayer and gratitude. And he is right beside her, looking on with pride and happiness, a prayer on his lips too...

 

Shop latest Karva Chauth looks - https://bit.ly/2hHaPtp

In recent years, the festivities have also spread to other parts of the country from north India - where it has been observed from ancient times. Tradition and merriment go hand-in-hand as women follow a day of fasting with dressing up in exquisitely crafted and embellished Indian wear to celebrate the moonrise with their husbands and families.

After an entire day of fasting, getting ready for the evening festivities may seem like a chore. But fret not! A new range of festive kurtas by Max Fashion makes dressing up for the celebrations effortless and exquisite. Boasting a bright fusion of colours and intricate patterns, these modern Indian ensembles are simply irresistible.

Style Meets Ease

With relaxed silhouettes taking over the runways, dressing comfortably is the style diktat of the hour. Blend poise with practical in your style choices for the evening.

• Move over heavy embellishments! Bright colours and zardosi prints are stylish shortcuts to nailing that vibrant festive look.
• Pair comfy palazzo-style bottoms with anti-fit kurtas for a laidback yet beautiful dressy ensemble.
• Invest in layered kurtas for a head-turning look. A simple way to spruce up your kurta is to coordinate it with a statement jacket.
• Drape your dupatta simply on one shoulder or skip it entirely to keep the spotlight on the kurta.
• Accessories are everything: elevate your outfit with a few statement baubles and swap heels with chic jootis

 

Party Squad Goals

Whether you are hosting a Karwa Chauth party or attending one, there’s no better occasion for dressing to the nines. Coordinate your outfit with friends, in bright colours and statement jewellery, and set your own fashionable girl gang standards!