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DUSSEHRA: ALL THINGS BRIGHT & GOOD!

A time for celebration across the country… While in the south, the Goddess Chamundeshwari is said to have vanquished the evil Mahishasura, in the east, it is Goddess Durga who is worshipped as the destroyer of evil. In the north, it is believed that it was at this time that Lord Ram defeated the demon king Ravan of Lanka… Legends of grandeur, of bravery, of goodness abound. There’s no better time to dress up, revel in fineries, and spend happy times with family and friends even as you bow in thanksgiving to the Almighty for the blessings you have in your life… 

 

Be occasion ready! Get it here - https://bit.ly/2xEUsTE

 

 

 

Through the nine days of Navratri, the Goddess is worshipped in her different avatars signifying nine positive attributes, denoted through gorgeous colours - one for each day. On the 10th day falls the festival of Dussehra where all things bright and beautiful are celebrated. The goodwill and cheer is reflected sartorially in a celebratory burst of colour, perfectly embodied in the joyous Tavisha collection from Max Fashion.

 

On this day, it is believed that Lord Ram vanquished the demon king of Lanka, Ravan, to rescue his beloved Sita. In the east, it is the Goddess Durga who is worshipped in her powerful avatar as the destroyer of the evil Mahishasura. Apt therefore, that the Max Fashion festive fashion be named Tavisha or ‘strong and energetic’!

 

 

Go ahead, revel in the Endless Ways To Celebrate this festive season, give your Indian choice of ensemble a chic contemporary twist while retaining the core symbolism of the auspicious time. Pick from shades of reds, greens, blues, pinks and yellows in gorgeous long skirts, Indian-inspired flowing dresses in modern silhouettes, charming short and long kurtas in a medley of motifs, and in a kaleidoscopic array of bright hues. Keep footwear stylish and comfortable and don’t overdo the accessories. And wear your festive ensemble with good humour

and positivity. Enjoy!