Maxfashion India Blog

Thinking out of the box

Posted on 23 Aug 2017

We love a good find that looks amazing, fits great, lasts through several washes and most importantly, is a piece that can be styled in multiple ways. Blogger Aanam Chashmawala styles a versatile denim jacket from Max Fashion & talks of marrying style with sensibility. Annam has a principle that she finds stands her in good stead when choosing ensembles. She first visualises what she has in her wardrobe and thinks of how to mix and match the new piece she is charmed by with all she already has.

Peace Army

Posted on 14 Aug 2017

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En vogue for many seasons now, the military-inspired fashion trend is only getting more commanding. In anticipation of the Indian Independence Day, this is the best time to check out the new Peace Army collection by Max Fashion.

SHOPPING MADE SUPER SIMPLE!

Posted on 11 Aug 2017

Yes, of course, shopping is retail therapy but often it gets to be hard work, especially when you have to shop for a new ensemble for an occasion for yourself or family. MaxFashion.com has come up with the perfect solution! No need to tear your hair over which lowers to pair with which kurta, or how to pick the perfect outfit for that extended family get-together.

Bond Over Batik

Posted on 04 Aug 2017

It's that time of the year again. Raksha Bandhan is almost here, and while your sister is looking for a rakhi to show her love, it’s your turn to treat her too. Swap conventional gifts for a token of love inspired by our heritage and age-old crafts. Practised in India for two millennia, Batik is now getting a contemporary spin with offbeat silhouettes and chic designs. Wouldn’t you like to gift your sister an heirloom of her own? She will treasure these beautiful designs for years to come.

Indigo

Posted on 01 Aug 2017

Vibrant, versatile and a fail-safe closet staple, Indigo is reigning high on our wishlist this season. Named after the dye extracted from indigofera tinctoria plants, natural Indigo has been cultivated in India for centuries and remains a highly coveted item. So go ahead, pick your Indigo in your jeans, kurtas, shirts and trousers; and learn to create great ensembles with the right pairing.

Glam Rock - Decoded

Posted on 26 Jul 2017

10 Shopping Commandments

Posted on 20 Jul 2017

10 Shopping Commandments

New York Fashion Week July 10 - 13

Posted on 18 Jul 2017

Fashion Commentary

Making a comment - on politics, global warming and more - seemed to be top of mind for the designers at the New York Fashion Week 2017

Who says men’s fashion doesn’t have the same shine as women’s fashion? The New York Fashion Week was all about men’s fashion, with emerging and established designers showcasing their Spring Summer 2018 menswear collections.

Easy, breezy and much fun!

Posted on 11 May 2017

Taking the weather into consideration, I'm sticking to light linen and cotton for the next two months. Here I am wearing an ensemble from Max Fashion, their latest collection.

I'm a sucker for subtle colours, so this works well for me. Also the look is so effortless, perfect to sport on a casual outing, especially in the hot humid Bombay weather. The linen shirt in beige (so summer!) combines well with the blue pants – I like the cinched-ankles, cool and neat.

Shop this look -

Cotton to the rescue