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Coachella Calling! Max Fashion shows you how to live the mood.

Coachella. The very name conjures up visions of all that’s cool, happy, lyrical, free-spirited...& super stylish! The annual music and arts festival held in Indio, California since 1999 has come to symbolise a lot more than just music and art. Yes, the event features many genres of music, art installations and sculptures but above all, Coachella represents a coming together of celebrities and style influencers who define what it is to live and breathe fashion. Go ahead, dip into Coachella inspired ensembles from Max Fashion – so what if you are not winging your way to California! Shop the collection in-stores and online!


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Backpacks, shorts, beads, prints and tassels—the laidback, fun vibe of Coachella is super high on allure for all young at heart. And what’s even harder is to keep our eyes off regular A-listers such as Selena Gomez, Emily Ratajkowski, Kendall Jenner and many others. This season, we’re drawing some major inspiration from the stars to put together looks that not just scream Coachella, they are also a nod to a fashionable summer. Some quick tips to begin with.


The first thing that comes to mind when we think Coachella is prints. From busy ones to big, bold ones—the world’s most popular music festival is all about mixing and matching. One of the biggest advocates of bold prints is singer and actor Selena Gomez. Her floral number from Coachella 2017 is still etched in our minds. Go ahead put your own spin on the trend by picking a bright dress with a floral print. If you’re not into colours, a cool white dress with a floral print works just as well. Dip into embroidery!


Wear your confidence in the true Coachella spirit! Channel your inner concert diva with some forever-in-style denim ensembles. Bottom line: Bold is beautiful.