Max Loves

Plaid Perfect with Settle Subtle

Not just a passing fad, plaid (or tartan, as it is also called) is always cool. From royalty to new-age couturiers and high street labels, this Scottish fabric has been a favourite through the ages. Add popular bloggers, Siddhi and Varun, to the list of fans. The founders of SettleSubtle live and dress by a simple-but-classy fashion philosophy rings that just as true for plaid, whose classic chequered patterns are constantly reinvented in new style.

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It’s All in the Jeans!

While blue jeans is a perennial closet essential, even fashionistas hesitate at the thought of a head-to-toe denim look. Not me. Being a fangirl of all things denim, I took on the head-to-toe denim #ootd challenge with Max Fashion’s chic designs for winters. Blue jeans paired with a coordinated parka make this look a new must-wear of the season. Bonus: There’s a hint of Star Wars too! So versatile is this look that you can carry it most places. Just add on some attitude and a hint of eye make-up if liked, and you’re done. 

 

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Athlesiure Alert: #MaxYourLook with sporty chic

Not in the mood for jeans? Relax! Your joggers will do just fine for the day. In recent seasons, athleisure has captured the imagination of the world’s biggest designers, celebrities and street style icons, giving contemporary sportswear a super stylish update. Chic, eye-catching active wear isn’t just worn to the gym or yoga class, but also to brunch, dates and weekend trips.

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#MaxYourLook: Street Style

#MaxYourLook with blogger Annam's tips! The style influencer gets it bang on to ace the season's street style mood. Her USP is that she works out her look in totality to find the perfect balance between what's on fleek, her own sense of style and comfort. Through it all, her originality and creativity shine through.

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#MaxYourLook: Get Office Sharp!

Whether you are a creative professional or a corporate honcho, dressing up for work is always a good idea! While every office has its own dress code, the key to nailing that polished ensemble every day of the week lies in the right wardrobe choices. Give your workwear a stylish update this season with Max Fashion’s new collection. Think embroidered and printed blouses, 9-to-9 shirts, sleek bottomwear, fusion designs and outfits that go from morning meetings to evening soirees with minimum fuss. So go ahead and #MaxYourLook!

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He’s Got the Look! Get inspired....

Bringing a dapper edge to every ensemble, Usaamah Siddique lives up to his role as one of India’s most influential fashion bloggers with élan. With a penchant for subtlety and finely-finished detailing, he is always ready to ace to best-dressed lists. The blogger takes his pick of monochrome inspiration from Max Fashion for this off-duty ensemble. Black and white his picks might be, but intricate prints and texture add a generous hint of cool to the classic #ootd. With muted sneakers and tinted sunnies for company, this look is a winner! 

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Children's Day: Make it special for your little one!

Go ahead, indulge your little one... Before you know it, this magical time will have gone. Childhood is indeed the most beautiful of all seasons, said someone wise. We couldn’t agree more. Homework worries are small fry compared to the joys of sleepovers, park rides, basketball games and sipping hot cocoa with friends all day. No better time to enjoy the sun, whether with a book or a bat, than winter, especially when wrapped in the cosiest of knits and jackets.

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Style High This Halloween!

Halloween may have originated as a solemn festival – the Celts observed this ritual to frighten off evil spirits – but its modern avatar is one riot of a party! While the American traditions of trick-or-treating, dressing up in costumes and sharing horror stories may not be quite your cup of tea, but with so many party invites you can certainly dress up and dance away the night. This Halloween, turn the spotlight on your style with a little help from Max Fashion.

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So Subtle, Yet so Festive!

Blogger Santoshi Shetty prefers subtle sophistication for the festive season. A charming white anarkali with mirror work detailing, is paired with a quirky fish print palazzos in royal blue. The whole offset by comfortable flats. The best part about such silhouettes which speak of easy elegance is that you may accessorise with chunky, eye-catching jewellery. Take cues from this style influencer's sartorial inclinations, and create your own ensembles from Max Fashion’s Festive Line. As Santoshi points out, the USP of the festive collection is its versatility.

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Fusion Style for Diwali

As Navratri and Durga Puja conclude, it’s time to start prepping for the next big festival of the season. Diwali is celebrated across the length and breadth of the country, as every region honours its own rituals and traditions. But this festival isn’t just about devotion – it also calls for merriment with family and friends. With party invitations lining up, deciding what to wear is just as important as shopping for lamps and firecrackers this season. We are swapping conventional festive outfits with fashion-forward fusion choices this season.

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