Max Loves

The Good Life Guide

This year, we are living by a simple resolution – being ourselves. But what does it mean, really to 'be yourself'? Does it involve going out more often or is it about embracing our introvert selves? Is it about living in the present or working towards higher goals?

Continue reading

Celebrating India with Max Fashion

Indian handlooms are famed all over the world for their intricate craftsmanship and visual appeal. Every region of India boasts its own crafts and handlooms, and many popular textiles today are derived from the long-standing weaving and cloth-making traditions of the country’s nomadic and tribal communities. Age-old these handicrafts they might be, but their appeal is timeless.

Continue reading

SLEEVE STYLE: EMBRACE THE TREND WITH OPEN ARMS

Sleeve fashion is ruling the ramps and the streets, adding drama and style nuances to ensembles, and taking them soaring up the fashion charts. Outfits, Indian or Western, get an edge with interesting experimentations on the sleeve front. Check out the variations in the Max Fashion spring line up. Dresses and tops sport sleeves that range from the uber feminine and grunge to the exotic and unusual. There’s also a turn into revivalism with puff sleeves and the traditional long and quarter sleeves making a comeback in kurtas and tops. Dip into some decoding  of the trend.

 

Continue reading

From Runway To Closet

You may have a penchant for florals or an affinity towards denim or maybe you are one to lean on bold, tailored outfits. But are you well acquainted with how to style your outfits to make them your own? There is no dearth of options with inspiration from Max Design Awards where young designers bring together functional and aesthetic aspects to form a distinct look you could use in your wardrobe. With added cues from none other than leading designers and style updates from industry insiders, here's a guide to ace the current season.

 

Continue reading

The Must-follow Workwear Edit

A spiffily dressed working professional is always a pleasant sight, but it doesn’t just take sharp suits and formals to make your mark at office. Most workplaces have their own dress codes, but we at Max Fashion have developed our own guide to office dressing. Comfort goes hand in hand with style, all without breaking any HR rules. Max Fashion’s chic and confident line of Western and Indian ensembles is perfect for your 9-to-5 schedule and will even do double duty in the hours after.

Continue reading

New Year Fitness Goals

Welcome to the New Year! We might already be a few days into 2018, but it’s never too late to set your goals and resolutions for the rest of the year. Fitness goals are high on everyone list of to-dos, but they can also be super difficult to stick with. Remember those unused gym memberships from past years. 

Continue reading

Cues To Style Fashion Week Trends

The major Fashion Weeks from across the world never cease to bring us newer ideas and trends to obsess over for the coming season. With plush fabrics, exquisite details, and smart tailoring being discovered with each passing showcase, there is a plethora of selections to choose from.

While there were several runway sightings to serve as an inspiration and help us work a way around our wardrobes, we bring to you the coolest trends that will blend in effortlessly with your everyday style, no matter what.

 

Continue reading

NISHKA LULLA: ON FASHION, STYLE & DESIGN

Making a mark with her exquisite designs and distinct approach to fashion, Nishka Lulla is one of a kind. The young designer is the creative force behind two prêt labels, and constantly evolving within her own design sensibilities. It may not have been easy to walk the path of a successful parent (her mother designer Neeta Lulla is a formidable name to reckon with), but Nishka found her own ground, veering away from her mother's legacy to become a designer in her own right.

Continue reading

The Joy of Gifting with Max Fashion

Come December, it’s time to ring in the holiday cheer! Christmas is right around the corner, with the promise of tinsel-decorated trees, familiar parties and presents wrapped and placed lovingly under Christmas trees. There’s a special joy to unpacking and discovering thoughtful gifts from friends and families. This Christmas, add some cheer to your loved ones’ style with stylish new gifts from Max Fashion.

Continue reading

Democratising Fashion

As a fashion forward, dynamic entity, Max Fashion’s goal has always been clear: seek out talent and provide it a platform to grow. The popular Max Elite Model Look contest seeks to tap modelling talent across the country with initial rounds being held in small towns. It provides the perfect opportunity for scores of talented youngsters in far flung areas to realise their dreams.

Continue reading

Pages