Max Loves

Your gym wear can play a double role and be happily donned for a casual get-together or a trip to the mall… Max’s trendy athleisure range includes track pants, leggings, shorts, t-shirts and sweatshirts, all of which are perfect when you go for your fitness workout, while looking oh-so-cool. And, of course, there is the comfort factor – the reason why you’ll never want to change even when you’re back from a rough day at the gym! What more do you want? 

Easy breezy notes of spring need not apply only to adult fashionistas but may be redefined to delight your youngster as well. Max Fashion's spring line up, aptly titled Spring Maritime, is reminiscent of motifs, colours and moods of 'sailor fashion'. 'Pirate' tees, striped tops in shades of blue, white and contrasting reds and playful frills are the highlights of the line up. The range goes across a wide age group from 1-16. So infants, babies, toddlers, school-goers, tweens and teens - all can revel in this glorious expression of the season of gentle sunshine.

Whether it's Capetown (where the Max spring campaign was shot), Kovalam or Kashid, 'maritime fashion' spells spring like little else. If you can travel to the seaside that's great otherwise what's to stop you from revelling in the mood? Pick from cool hues of blues and whites – one of the hallmarks of sailor fashion. Be it a t-shirt, a shirt inspired by the French Riviera or a striped-dress, they all unite with that magical maritime touch. Coupled with motifs of the sea – an anchor, a ship or simply a sailor’s cap and sailor stripes – they make a fashion statement that spells relax!

Think Christmas and you’re immediately in a world of green pine trees, red berries, snow, twinkly tinsel and the jolly red Santa. These are also perfect colours for your Yuletide wardrobe to add a dash of seasonal cheer. Red is a marvellous accent—use it in your accessories, headgear, shoes or scarves. A bright emerald tartan pattern is especially seasonal appropriate. Invest in a gorgeous, snowy white stole or scarf and you’ll be instantly Christmas ready. Christmas is also the perfect time to go all out on bling—just tell people you’re tinsel-themed!