Max Loves

Bigger, brighter, better! As September gets going, fashion’s biggest names take to the runway with fab new designs for SS18. Kick starting the month-long party, the New York Fashion Week (NYFW) gave us our first look at the new colours and 'it' silhouettes of the forthcoming season. London, Milan, Paris and the rest of the world take up the trail to set the ramps ablaze. The trends of style to happen across the forthcoming season are already in the air...

Outfits in traditional white-and-gold, boat races, lively music and dance and delicious sadhya meals, the festival of Onam hits all our sweet spots. One of Kerala’s most important celebrations, this is also an occasion to dress up in your very best. And no, you don’t have to belong to God’s Own Country to take a leaf out of their festival and make it your own! Go ahead, take a cue from the traditional Kerala hues, and the season’s biggest festive trends, to celebrate and enjoy the occasion whether you are in Bangalore, Hyderabad or Delhi!

We love a good find that looks amazing, fits great, lasts through several washes and most importantly, is a piece that can be styled in multiple ways. Blogger Aanam Chashmawala styles a versatile denim jacket from Max Fashion & talks of marrying style with sensibility. Annam has a principle that she finds stands her in good stead when choosing ensembles. She first visualises what she has in her wardrobe and thinks of how to mix and match the new piece she is charmed by with all she already has.

Yes, of course, shopping is retail therapy but often it gets to be hard work, especially when you have to shop for a new ensemble for an occasion for yourself or family.   MaxFashion.com has come up with the perfect solution! No need to tear your hair over which lowers to pair with which kurta, or how to pick the perfect outfit for that extended family get-together.