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Summer Fashion Never Had It So Cool!

Lounging by the beach or pool doesn't translate to swimwear only - flowy, tropical silhouettes, prints & more... what gives this season? We tell you all! Besides being on-fleek, the choice of outfits promise a carefree vacay vibe and comfort to boot. The range of ensembles from Max Fashion is created to suit your every summer mood (and pocket!). Let your cares take wings, let your hair down - enjoy and bring out your inner zest for life in everything you do, including the clothes that you pick to define you! 




Blue skies, cotton candy clouds, swaying coconut palms and in the distance, the gentle waves... Hmm, summer vacays be like this. But even if you're not able to make it out there, what's to stop you from enjoying the feeling? And what better way than dipping into the vacation mood with a haul from the Max #Holiyays Summer collection? Move on from wintry hues to a burst of summer colour and busy floral and tropical prints in shorts, tees, dresses and more...



Maybe you'd want to make dresses your style signature this season. There's a wide range to indulge your 'dressy' inclinations, if so. In fitted and flowing silhouettes, shades of exotic greens, reds & more, and floral prints so reminiscent of rich tropical florals and foliage. Glam up your look with a statement belt if you like, and choose snazzy trinkets, but keep them less and let the outfits speak for themselves. Or choose to be hot on trend in a jumpsuit – also tropical in the mood with busy palm leaf prints. Footwear and bags – and maybe some fun shades – to match, and you're ready to swing it this summer!



For the guy who likes to chart his own course – check out vibrant flamingos, palm trees and butterflies to flaunt on your tees. Pair with shorts or chinos in pastels and step on to the fleek street – so easy. Finish up with a funky bead bracelet or watch, and your coolest pair of shades. And that's not all. For all the little girls, Max Fashion's most pampered, there's a cute chic range of summery rompers, dresses, skirts and shorts.