Max Loves

Ethnic wear gets a fusion twist this festive season

Festive time brings us back to our roots; it’s a season to celebrate traditions, age-old rituals and wearing outfits that define our culture.

The quintessential saree reflects the desi-connect to our customs and festivals. Who says you can’t look your traditional best in other ensembles. The biggest trend ruling the fashion circuits is fusion wear.

It’s all about a harmonious blend of ethnic aesthetics with western sass. Rock the Indo-western with style with some tricks that help you slay this festive season.


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So come the festive season, you buy new clothes, gifts and plan on feasts and get-togethers. This year, here's an idea to bring some newness to your celebrations. Pause a while, introspect, how can you enhance the 'good' factor in your life. It could be anything and everything positive. No better time to do this. We suggest some ideas to get your stated but this is just a beginning. Go ahead add your own, make a longer list. You will find this will add more meaning to your celebrations. Enjoy!


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Choose Her Colour...Honour the Goddess

Energy, power, vitality, strength... all things positive, that's what the fiery Goddess Durga stands for. Draped in dazzling red, symbolic of all she stands for, she vanquishes Evil, restoring the reign of good among mankind... This season of the Goddess, revere her from the heart, imbibe her fearless attitude and wear her colour. Dip into the dazzling range of ensembles in latest the Max Fashion range of outfits and give your wardrobe the festive upgrade. Give the ensembles your special touch with a ruby pendant, a hibiscus, red shoes or a pure red bag.


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With Onam just around the corner it’s time to gear up for the festivities. This major festival brings with it a host of fun activities for people of all ages to enjoy. The rich culture of the state shines bright throughout this 10-day festival. The decorations, the floral arrangements, the lip-smacking delicacies all form a part of this extravagant fiesta. But it’s not just about the festivities, this is the time to have some fun with fashion and sport your Onam style with some fashion picks we have curated just for you. Curious to know what’s in store… Find out more.


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With Independence Day just around the corner, the feeling
of patriotism is in the air. It is the time to celebrate not just the
freedom of our country but also our freedom as individuals to express
ourselves in the way we want to. One way of expressing ourselves is
through fashion, and we think that each individual should have the
freedom of fashion; their independent style, and what better day is
there to sport that independence through your signature style. If you

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The Nerdy Fashion Upgrade

Beauty and brains really do go well together. We are not just talking about the quintessential nerdy style that's been trending for a while now with the glasses and plaid skirts and shirts. What we are talking about goes beyond the boxed version of the bookish look. It explores the boundaries of fashion by not restricting the 'nerd' to certain stereotypical fashion trends and allowing these individuals to not just score high marks in school but also ace the fashion game by exploring varying styles of their choice.

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Blaze Your Own Fashion Trail... Go Beyond Trends

Your Signature Style - the way to go today - is not about blindly following what’s hot and what’s not in the fashion industry or on ramps nationally and internationally. It must come from mixing and matching different styles and accessories to create your very own fashion statement - and that's what makes you look hotter, feel more confident and most importantly - cut the clutter. You may take some help from your favourite brand to work out what works for you. But, go ahead, mix, match, innovate and let your imagination loose - blue-skying is the way to go, this time!

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End of Season Sale: Retail Therapy Just Got Better!

The sale season is finally upon us, and what better time than now to indulge in some shopping therapy! You may be undecided on the hows and whens of buying, which is why we bring to you the ultimate shopping guide for the end-of-sale season. Whether you are shopping at a Max Fashion store near you or browsing online, these cool commandments are bound to help you navigate. So go on and pick the best from a varied range of clothing and accessories at Max Fashion, and walk out with a spring in your step! 


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Celebrate The International T-Shirt Day with Max Fashion

From street style enthusiasts to seasoned fashion experts, the t-shirt has been popular in fashion circles from time immemorial. Wear it casually or give it your own update; speak your mind through it or go the balanced route with a colour tee - the choices are many. As we gear up to celebrate the International T-Shirt Day on June 21st, we take you on a run through on why the versatile attire needs to be celebrated, the various options you could make a selection from, and how it could be worn round the clock.


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Max Fashion's Essential Style Guide For Eid Celebrations

It's that time of the year again when sweets and togetherness go hand in hand. You guessed it right - the end of Ramzan is drawing near, and with it comes the time for the festivities of Eid. A time for prayer, a time for celebrations. When dressing up for Eid this year, pick contemporary, breezy and fashionable outfits that will not only keep you looking stylish but also give you the much-needed comfort. And in case you are still undecided on gifting ideas, dash into your nearest Max Store for a fruitful last-minute spree.

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