Max Loves

YOU are your perfect fashion icon!

Don’t let stereotypes define what you will wear…. Being dusky doesn’t mean that you can’t wear pastels, being at work doesn’t mean you need to stick to staid solids… Centre your inner diva and hear her shout! Let your voice come through in your look. Let your personality speak. Your fashion voice is the only one you need to listen to. Be your own fashion icon! 

 

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Whimsy, quirky, colourful and so much fun!

It's time to shed off the layers of jackets and sweaters while being able to wear long sleeves and dress lengths. Choose light fabrics with whimsical prints and patterns. Loose and comfy pants in colourful prints are another great option to welcome the sunshine. Celebrate spring with frolicking rabbits and other woodland creatures, graceful swans in sky blues, and glittering marine life and aquamarine hues.

 

 

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Shoes, belts, bags & more... accessorise right this spring!

Spring is in the air, and you should celebrate with lighter colours of the shade card, and whimsical prints and patterns. As the season changes, what better way to quickly and easily upgrade your look than investing in accessories? A new bag, pair of shoes, wallets or belts can really switch up your look. Protect yourself from the newly abundant sunshine, and look good while doing so, with pretty printed scarves and baseball caps. Bring in quirk with a cute, patterned laptop case and matching wallet.

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The perfect guide to staying in love, with style

Ever wondered what makes you and your Valentine tick? Take our quick Q n A that promises to reveal some less-known secrets, including your tastes in clothes, and what that says about your compatibility. You also get to discover some simple ways to make all your differences work in your favour! And once you’re done with quizzing, go ahead and indulge in some therapeutic shopping. Be it styles that take you into fantasyland, couple tees that make a statement, or the perfect nightwear, you can buy them all for each other. So couple up and splurge this V-Week!

 

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When fitness looks good and scores high on fashion

Your gym wear can play a double role and be happily donned for a casual get-together or a trip to the mall… Max’s trendy athleisure range includes track pants, leggings, shorts, t-shirts and sweatshirts, all of which are perfect when you go for your fitness workout, while looking oh-so-cool. And, of course, there is the comfort factor – the reason why you’ll never want to change even when you’re back from a rough day at the gym! What more do you want? 

 

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The perfect meeting point of tradition and modernity… try Indigo!

Gypsy-inspired ensembles and elegant flowing dresses now happily sport the time-tested hues of indigo. Tracing its origins to India, this dye has been applauded by the British and proudly flaunted on ensembles and even the  British queen’s bed linen! Max Fashion promises to create an all-new 'you', upping your elegance and gracefulness this spring with its range of skirts, capes, dresses, kurtas and more in indigo and supporting hues. Go ahead, enjoy mood indigo!

 

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Wardrobe Overhaul For Your Youngster

Easy breezy notes of spring need not apply only to adult fashionistas but may be redefined to delight your youngster as well. Max Fashion's spring line up, aptly titled Spring Maritime, is reminiscent of motifs, colours and moods of 'sailor fashion'. 'Pirate' tees, striped tops in shades of blue, white and contrasting reds and playful frills are the highlights of the line up. The range goes across a wide age group from 1-16. So infants, babies, toddlers, school-goers, tweens and teens - all can revel in this glorious expression of the season of gentle sunshine.

 

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Get on to fleek street, be the trendy traveller!

Trendy is not just about being stylish but also smart. So pack right, pack light and make sure you get in the right angles for the perfect Instagram feed. The spring collection from Max Fashion, aptly titled Travelogue, and inspired by all things maritime, is perfect to carry to the seaside vacation or celebrate the mood just where you are! Mix, match and make the most of the expansive range which has ensembles to suit all style inclinations. From sailor stripes to a medley of blues and whites worked to dungarees, minis, dresses and more... take your pick, let in the spring. 

 

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Style it like a sailor, drop anchor at the Max spring collection!

Whether it's Capetown (where the Max spring campaign was shot), Kovalam or Kashid, 'maritime fashion' spells spring like little else. If you can travel to the seaside that's great otherwise what's to stop you from revelling in the mood? Pick from cool hues of blues and whites – one of the hallmarks of sailor fashion. Be it a t-shirt, a shirt inspired by the French Riviera or a striped-dress, they all unite with that magical maritime touch. Coupled with motifs of the sea – an anchor, a ship or simply a sailor’s cap and sailor stripes – they make a fashion statement that spells relax!

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RESOLUTIONS 2019: SOME REVOLUTIONARY IDEAS

Come year-end and most people veer around to the inevitable list, one of lofty resolutions. You don't need global surveys to prove the reality that even the most earnest hardly ever manage to see through their resolutions till year end. So this year, here's a revolutionary thought: Take a pledge to NOT make that list, even mentally. Instead, we did an fun informal analysis of a  section of people (admitted failures at keeping up resolutions) and came up with three golden rules to try to live by in 2019... Cheers!

 

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