Max Loves

When fitness looks good and scores high on fashion

Your gym wear can play a double role and be happily donned for a casual get-together or a trip to the mall… Max’s trendy athleisure range includes track pants, leggings, shorts, t-shirts and sweatshirts, all of which are perfect when you go for your fitness workout, while looking oh-so-cool. And, of course, there is the comfort factor – the reason why you’ll never want to change even when you’re back from a rough day at the gym! What more do you want? 

 

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The perfect meeting point of tradition and modernity… try Indigo!

Gypsy-inspired ensembles and elegant flowing dresses now happily sport the time-tested hues of indigo. Tracing its origins to India, this dye has been applauded by the British and proudly flaunted on ensembles and even the  British queen’s bed linen! Max Fashion promises to create an all-new 'you', upping your elegance and gracefulness this spring with its range of skirts, capes, dresses, kurtas and more in indigo and supporting hues. Go ahead, enjoy mood indigo!

 

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Wardrobe Overhaul For Your Youngster

Easy breezy notes of spring need not apply only to adult fashionistas but may be redefined to delight your youngster as well. Max Fashion's spring line up, aptly titled Spring Maritime, is reminiscent of motifs, colours and moods of 'sailor fashion'. 'Pirate' tees, striped tops in shades of blue, white and contrasting reds and playful frills are the highlights of the line up. The range goes across a wide age group from 1-16. So infants, babies, toddlers, school-goers, tweens and teens - all can revel in this glorious expression of the season of gentle sunshine.

 

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Get on to fleek street, be the trendy traveller!

Trendy is not just about being stylish but also smart. So pack right, pack light and make sure you get in the right angles for the perfect Instagram feed. The spring collection from Max Fashion, aptly titled Travelogue, and inspired by all things maritime, is perfect to carry to the seaside vacation or celebrate the mood just where you are! Mix, match and make the most of the expansive range which has ensembles to suit all style inclinations. From sailor stripes to a medley of blues and whites worked to dungarees, minis, dresses and more... take your pick, let in the spring. 

 

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Style it like a sailor, drop anchor at the Max spring collection!

Whether it's Capetown (where the Max spring campaign was shot), Kovalam or Kashid, 'maritime fashion' spells spring like little else. If you can travel to the seaside that's great otherwise what's to stop you from revelling in the mood? Pick from cool hues of blues and whites – one of the hallmarks of sailor fashion. Be it a t-shirt, a shirt inspired by the French Riviera or a striped-dress, they all unite with that magical maritime touch. Coupled with motifs of the sea – an anchor, a ship or simply a sailor’s cap and sailor stripes – they make a fashion statement that spells relax!

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RESOLUTIONS 2019: SOME REVOLUTIONARY IDEAS

Come year-end and most people veer around to the inevitable list, one of lofty resolutions. You don't need global surveys to prove the reality that even the most earnest hardly ever manage to see through their resolutions till year end. So this year, here's a revolutionary thought: Take a pledge to NOT make that list, even mentally. Instead, we did an fun informal analysis of a  section of people (admitted failures at keeping up resolutions) and came up with three golden rules to try to live by in 2019... Cheers!

 

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THE COLOURS OF YULETIDE CHEER!

Think Christmas and you’re immediately in a world of green pine trees, red berries, snow, twinkly tinsel and the jolly red Santa. These are also perfect colours for your Yuletide wardrobe to add a dash of seasonal cheer. Red is a marvellous accent—use it in your accessories, headgear, shoes or scarves. A bright emerald tartan pattern is especially seasonal appropriate. Invest in a gorgeous, snowy white stole or scarf and you’ll be instantly Christmas ready. Christmas is also the perfect time to go all out on bling—just tell people you’re tinsel-themed!

 

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EASY WAYS TO BUILD A WHOLE NEW WINTER WARDROBE

While it is tempting to go all out while shopping for a winter wardrobe, you should make smart styling choices. Rather than buying that one expensive coat or sweater, why not invest in three beautiful pieces that can be styled in many ways, giving you outfit choices throughout the season? We’re big fans of layering because there are so many individual elements to play with. The coldest days of winter are also when you can play with fun accessories like hats, gloves, mufflers and belts. The more colourful and fun they are, the more you’ll stand out.

 

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QUICK TIPS TO GET PARTY READY

As we move into December, it's time to put aside your cares, pause a while and... party! Looking one's best is a must to get in the compliments, but also to end the year on a feel-good high. This year stand out - look great and be comfortable - with some handy tips from experts, and a little help from Max Fashion's festive collection. Get the bling on and pair with quirky accessories or makeup; layer up in style for the outdoor party; cultivate a signature style for the season... let your whimsy take you places.

 

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QUICK TIPS TO GET PARTY READY

As we move into December, it's time to put aside your cares, pause a while and... party! Looking one's best is a must to get in the compliments, but also to end the year on a feel-good high. This year stand out - look great and be comfortable - with some handy tips from experts, and a little help from Max Fashion's festive collection. Get the bling on and pair with quirky accessories or makeup; layer up in style for the outdoor party; cultivate a signature style for the season... let your whimsy take you places.

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